Overview
As jewellery brands grow, one challenge becomes unavoidable: scaling product visuals.
In this case study, we explore how a growing jewellery brand used AIVX to scale its catalog visuals efficiently — without increasing photography budgets or slowing down launches.
Brand Background
- Industry: Jewellery
- Business Model: Marketplace + Own Website
- Product Types: Rings, pendant sets, necklaces
- Catalog Growth: 40–50 new SKUs per month
- Primary Platforms: Website, Amazon, Flipkart, Instagram
The brand was expanding rapidly and needed visuals that could keep up.
The Problem
As the catalog grew, the brand faced several challenges:
- Every new SKU required a photoshoot
- Shoots were becoming a bottleneck
- Inconsistent lighting between collections
- Delays in marketplace uploads
- Limited ability to create variations
Despite increasing sales, visual production could not scale at the same pace.
Why Traditional Shoots Were Not Sustainable
Traditional photography worked when the catalog was small. As volume increased, problems became obvious:
- Scheduling shoots every month was impractical
- Costs increased with every new batch
- Small changes required reshoots
- Video content was rarely produced due to cost
The team needed a more scalable approach.
Exploring AI as a Solution
The brand explored AI-based product shoot tools with three main goals:
- Faster visual generation
- Consistent quality across SKUs
- Easy marketplace-ready outputs
They selected AIVX due to its jewellery-specific focus.
Implementation with AIVX
Phase 1: Pilot Batch
The brand tested AIVX on a small batch of new SKUs: rings and pendant sets, simple studio-style images, and neutral ecommerce backgrounds. The output quality met their expectations for online listings.
Phase 2: Full Catalog Scaling
After the pilot, the brand expanded usage to monthly product launches, marketplace listings, and social media visuals. AIVX became part of their regular workflow.
Results
🚀 Faster Time-to-Market
Product visuals were generated within hours, enabling faster marketplace updates and reduced launch delays.
🎯 Consistent Visual Identity
Uniform lighting across collections, clean professional backgrounds, and improved brand presentation were achieved.
🎥 Video Adoption Without Overhead
Previously, the brand avoided product videos. With AIVX, they introduced short rotation videos, reel-ready clips, and consistent video styles across products.
💰 Cost Stability Despite Growth
As the catalog grew, visual production costs remained predictable. The brand avoided hiring additional photographers, expanding studio budgets, or outsourcing video production.
Impact on Operations
AIVX helped simplify internal workflows: less coordination with external vendors, fewer approvals and reshoots, and faster decision-making. The marketing team gained more flexibility and control.
What Worked Best
- Jewellery-specific AI understanding
- Simple and repeatable workflow
- Easy scaling for new SKUs
- Outputs optimized for ecommerce
Key Takeaway
For growing jewellery brands, scaling visuals is often harder than scaling sales. AIVX helped this brand decouple visual production from physical limitations, enabling faster growth without operational stress.
Conclusion
This case study demonstrates how AI-powered jewellery product shoots can support scale, consistency, and speed — all while keeping costs under control.
For brands managing expanding catalogs, AIVX offers a practical alternative to traditional photography workflows.
Looking to scale your jewellery visuals without scaling costs? Explore AIVX product shoot solutions or contact our team.